decision-making. Namely, in spite of the same external stimuli, users show different reaction to stimuli according to his experience or knowledge etc. Therefore, in the research, we try to explore on the basis that apps몶 diffusion and external factors that are closely related to each individual is somehow casts lead to any reaction.
First of all, we try to configure construct on the basi
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
Zio Zia has been grown up a valuable brand in men’s character-formal-suits market. Moreover, it launched ‘AndZ homme’ as a kind of brand-extension strategies, and it opened a multi-shop ‘The Z’ that is consist of ‘Zio Zia, ‘AndZ homme’, ‘AndZ jean’, ‘BOTTLE jean’, ‘AndZ by JUNG YOON KI’, ‘AndZ JINA’, ‘David Mayer’, etc. for meeting consumer’s needs.
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
Summary 1
1. Economics is the scientific study of people and institutions from the point of view of how they produce and consume goods and services and face the problem of scarcity.
경제학은 그들이 어떻게 생산과 소비에서 상품과 서비스에 부족의 문제에 직면해 있는가 하는 관점에서 사람 그리고 교육기관의 과학적인 학문이다.
2. Microecon
Consumer Behavior]
(1) 소비자 스스로들에 있어 소비자 행동연구 필요
① 소비자 스스로가 자신의 욕구와 구매동기를 잘 이해함
② 기업의 마케팅 전략에 대한 성격과 효과를 이해함으로써 소비행위에 반영
③ 의사결정과정의 복잡성을 이해하고 그 과정에 대한 지식을 습득함으로써 효율적
I. Introduction
1. The Land Rover
Land Rover now is well-known automotive company, known for the best SUV specialty brand. It has been leading the market for more 60 years suggesting the standard of 4WD(four-wheel drive) in the market. Land Rover's parent company is the Rover group which is the largest auto company in UK. Land Rover has persisted producing 4WD since its first launch in 194